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Maidenform Breaks into Active with Its First-Ever Sport Collection
Maidenform Breaks into Active with Its First-Ever Sport Collection
January 11, 2017 at 4:07 PM EST
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170111006104/en/
Modeled off of the bestselling Maidenform bras, the Sport styles are equipped with features such as Secure Zip closures, fully adjustable straps and double lined wings, making them versatile for different activity levels and occasions. Performance features include moisture wicking technology and motion control to minimize bounce. The collection will be available in multiple fashion colorways and patterns to coordinate with both the thong and bikini styles. This collection complements the modern, sexy, and stylish personality the Maidenform brand represents.
“We are excited about our Sport collection, which will bring the same
flattering shaping, fit and support that our loyal customers have relied
on for years,” said
The Sport bra styles include the Sport Convertible Wirefree in sizes
34-36A; 34-40B, C; 34-38D, DD; Sport Secure Zip Front Underwire
Racerback: Sizes 34-38B; 34-40C, D; 34-38DD; Sport Ultimate Underwire
Bra: Sizes 34-36A, 34-38B, C, D, DD; Sport Custom Lift Underwire
Bra: Sizes 34-36A; 34-38B, C, D & DD. All styles are offered in the
following colors and prints; White, Black, Pink, Blue Heather Print,
Charcoal Heather Print, Berry Heather Print, and Blue Digital Animal
Print with a
About Maidenform
An intimate apparel leader since 1922, Maidenform offers
comfortable, stylish and innovative bras, panties and shapewear to women
with an active lifestyle, a sense of style, and an appreciation for the
way they look. Maidenform products may be found in leading
department stores and national chain stores and direct to consumers via
outlet stores and websites. Maidenform is owned by
www.maidenform.com
www.facebook.com/maidenformbrands
www.twitter.com/maidenform
www.instagram.com/maidenform
View source version on businesswire.com: http://www.businesswire.com/news/home/20170111006104/en/
Source:
HanesBrands
Bernadette Wallace, 336-519-6250
Bernadette.wallace@hanes.com
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