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HanesBrands Publishes Online Resource for Journalists Covering Apparel

Apparel Tip Sheet Offers a Quarterly Update on Industry-Related Trends and Consumer Insights

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Aug. 31, 2017-- HanesBrands (NYSE: HBI), a leading global marketer of everyday basic apparel under world-class brands, today published its second issue of Apparel Tip Sheet, a quarterly online resource for journalists who cover the apparel industry.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170831006085/en/

HanesBrands' Apparel Tip Sheet, an online resource for journalists who cover apparel, offers a quart ...

HanesBrands' Apparel Tip Sheet, an online resource for journalists who cover apparel, offers a quarterly update on industry-related trends and consumer insights. (Photo: Business Wire)

Each issue of Apparel Tip Sheet provides journalists a number of articles across varying topics and accompanying “grab-and-go” multimedia assets, including consumer insight vignettes, photos and videos.

The current edition, which was distributed to apparel-industry writers at the top-100 newspapers and other selected outlets across the United States, includes articles about millennials’ impact on intimate apparel, the “athleisure continuum,” the rapid rise of the sports bra, fabric innovation and tips for keeping white T-shirts looking their best. Consumer insight vignettes take a look at men’s and women’s preferences for underwear silhouettes in 10 U.S. cities.

“The goal of Apparel Tip Sheet is to provide journalists with access to relevant content that can be used as the basis for an article or spark story ideas, introduce them to subject-matter experts across multiple disciplines and establish HanesBrands as a first-stop resource for writers working on apparel-industry articles,” said Matt Hall, chief communications officer for HanesBrands.

Journalists and bloggers who are interested in automatically receiving Apparel Tip Sheet can sign up online at www.appareltipsheet.com. The site also allows writers to provide feedback on how HanesBrands can make the publication more useful.

HanesBrands

HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company sells its products under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. A member of the S&P 500 stock index, Hanes has approximately 68,000 employees in more than 40 countries and is ranked No. 432 on the Fortune 500 list of America’s largest companies by sales. Hanes takes pride in its strong reputation for ethical business practices. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean, and is ranked No. 110 on the Forbes magazine list of America’s Best Large Employers. For eight consecutive years, Hanes has won the U.S. Environmental Protection Agency Energy Star sustained excellence/partner of the year award – the only apparel company to earn sustained excellence honors. The company ranks No. 172 on Newsweek magazine’s green list of 500 largest U.S. companies for environmental achievement. More information about the company and its corporate social responsibility initiatives, including environmental, social compliance and community improvement achievements, may be found at www.Hanes.com/corporate. Connect with HanesBrands via social media on Twitter (@HanesBrands) and Facebook (www.facebook.com/hanesbrandsinc).

Source: HanesBrands

HanesBrands
Matt Hall, 336-519-3386
or
Carole Crosslin, 336-519-3201

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