Apparel Tip Sheet Offers a Quarterly Update on Industry-Related
Trends and Consumer Insights
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Aug. 31, 2017--
HanesBrands (NYSE: HBI), a leading global marketer of everyday basic
apparel under world-class brands, today published its second issue of Apparel
Tip Sheet, a quarterly online resource for journalists who cover the
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HanesBrands' Apparel Tip Sheet, an online resource for journalists who cover apparel, offers a quarterly update on industry-related trends and consumer insights. (Photo: Business Wire)
Each issue of Apparel Tip Sheet provides journalists a number of
articles across varying topics and accompanying “grab-and-go” multimedia
assets, including consumer insight vignettes, photos and videos.
The current edition, which was distributed to apparel-industry writers
at the top-100 newspapers and other selected outlets across the United
States, includes articles about millennials’ impact on intimate apparel,
the “athleisure continuum,” the rapid rise of the sports bra, fabric
innovation and tips for keeping white T-shirts looking their best.
Consumer insight vignettes take a look at men’s and women’s preferences
for underwear silhouettes in 10 U.S. cities.
“The goal of Apparel Tip Sheet is to provide journalists with access to
relevant content that can be used as the basis for an article or spark
story ideas, introduce them to subject-matter experts across multiple
disciplines and establish HanesBrands as a first-stop resource for
writers working on apparel-industry articles,” said Matt Hall, chief
communications officer for HanesBrands.
Journalists and bloggers who are interested in automatically receiving
Apparel Tip Sheet can sign up online at www.appareltipsheet.com.
The site also allows writers to provide feedback on how HanesBrands can
make the publication more useful.
HanesBrands, based in Winston-Salem, N.C., is a socially responsible
leading marketer of everyday basic innerwear and activewear apparel in
the Americas, Europe, Australia and Asia-Pacific. The company sells its
products under some of the world’s strongest apparel brands, including Hanes,
Champion, Maidenform, DIM, Bali, Playtex,
Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable,
Wonderbra, Berlei, and Gear for Sports. The company sells
T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and
activewear produced in the company’s low-cost global supply chain. A
member of the S&P 500 stock index, Hanes has approximately 68,000
employees in more than 40 countries and is ranked No. 432 on the Fortune
500 list of America’s largest companies by sales. Hanes takes pride in
its strong reputation for ethical business practices. The company is the
only apparel producer to ever be honored by the Great Place to Work
Institute for its workplace practices in Central America and the
Caribbean, and is ranked No. 110 on the Forbes magazine list of
America’s Best Large Employers. For eight consecutive years, Hanes has
won the U.S. Environmental Protection Agency Energy Star sustained
excellence/partner of the year award – the only apparel company to earn
sustained excellence honors. The company ranks No. 172 on Newsweek
magazine’s green list of 500 largest U.S. companies for environmental
achievement. More information about the company and its corporate social
responsibility initiatives, including environmental, social compliance
and community improvement achievements, may be found at www.Hanes.com/corporate.
Connect with HanesBrands via social media on Twitter (@HanesBrands)
and Facebook (www.facebook.com/hanesbrandsinc).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170831006085/en/
Matt Hall, 336-519-3386