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|Hanes Offers Fans a Chance to Chill with Michael Jordan|
Hanes creates social media campaign to give fans a once-in-a-lifetime
opportunity to kick it with
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(Photo: Business Wire)
The “Chill Like MJ” interactive fan experience on social media leads to
a sweepstakes entry for a chance to win an all-expenses paid trip to
The Chill creative campaign was created to support Hanes X-Temp product lines that incorporate technology designed to adapt to body temperature to keep wearers cool, dry and comfortable all day.
To enter the sweepstakes, fans participate in a “choose-your-adventure” interactive experience to see if they are “chill” enough to hang with Jordan. The game leads the viewer through different what-would-MJ-do scenarios and lets them choose different options. For example, does he help the guy struggling to bench press weights or just keep walking through the gym?; does he steal the bride's spotlight or help get her groom back on track?
In each situation, participants are encouraged to choose what they think Jordan would do. Based on participants’ selections, the experience guides them to the next scenario and ultimately to the sweepstakes homepage.
“We’ve had a great relationship with Michael over the past 28 years, and
we’re thrilled to be able to work with him on ‘Chill Like MJ,’ ” said
The campaign is being executed through Canvas Ads on
The sweepstakes ends
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