New collection virtually airbrushes a Foundation Finish for Your Legs™
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Sep. 19, 2017--
Hanes Hosiery, America’s #1 hosiery brand(1), is introducing
a revolutionary new concept in perfect-match sheer hosiery - Perfect
Nudes™. The collection, launching at Macy’s, Kohl’s, Dillard’s, Amazon
and other department stores, comes in three modern styles and is offered
in six perfect-match natural skintone shades to create a Foundation
Finish for Your Legs™. The core hosiery shade of black, suitable for all
skintones, is also offered. All three styles and seven shades are
available in sizes small through size 5/6 X.
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The new Hanes Hosiery Perfect Nudes™ collection includes a Girl Short Tummy Control style, Sheer to Waist style and Micro Net Girl Short style offered in nude shades 1-6 plus core black in sizes S through 5/6 X. (Photo: Business Wire)
As a global leader in the category, Hanes Hosiery provides product
solutions for all women and continues to utilize cutting-edge innovation
with the latest technology. The Perfect Nudes™ collection features
COMFORT FLEX™ knitting, designed to be tighter in the front with
ultra-stretch in the back, allowing for a more anatomically correct
garment that shapes the body and provides optimal comfort. Additionally,
the Perfect Nudes™ collection features an ultra-sheer yarn that is soft
to the touch and utilizes run resistant technology – designed to resist
runs. The combination creates a beautiful look that is both sheer and
durable.
“The Perfect Nudes™ collection will change the way people think about
nude hosiery,” said Tricia Bouras, vice president and general manager at
HanesBrands. “In developing the Foundation Finish for Your Legs™
concept, we looked at the substantial strength of the ‘nudes’ color
concept in the beauty industry and the shades of nude that are inclusive
of all women. Furthermore, our research uncovered that there are
universal product expectations for cosmetics and sheer hosiery – both
should provide a natural, lightweight, breathable and comfortable feel.”
The Perfect Nudes™ design features wicking technology with cool comfort®
knitting in the panty and legs and a flat-toe seam for all-day comfort.
The updated modern rise with an integrated comfort waistband provides a
smoother body contour and tummy control. The collection is offered in
nude shades 1-6, plus true black in three styles: Girl Short, Sheer to
Waist and a Micro Net Girl Short. MSRP is $12 a pair or $30 for three.
For more information visit www.HanesHosiery.com/PerfectNudes
and follow the Perfect Nudes™ collection on Hanes Hosiery social media
using #PerfectByHanes.
“Complementing the launch of Perfect Nudes, HanesBrands is excited to be
the official founder of the new National Legwear Day on Sept. 22, 2017,”
Bouras said. “Marking the first day of fall, National Legwear Day
celebrates the return of the season’s essential wardrobe staple. Whether
adding a silky sheer to a dress for extra coverage, keeping warm in a
skirt with a black tight, pairing a tunic with lounging leggings or
surviving a long day with compression hosiery, legwear has you covered.
Lace thigh highs, comfortable tights, or revitalizing sheers – legwear
pulls together an outfit and can instantly make you feel more confident,
while effortlessly adding personality and polish to any style.”
About Hanes Hosiery:
Hanes Hosiery, America’s #1 hosiery brand(1), is sold
in the U.S. at major retailers nationwide. The Hanes Hosiery
assortment includes sheers, thigh highs, tights, leggings, trouser socks
and foot covers. With its innovative design and superior fit, Hanes
Hosiery has a long history of offering the best in comfort
and a flattering appearance. Hanes Hosiery lines include Silk
Reflections, Absolutely Ultra Sheer, Alive, PowerShapers and Hanes
Plus. Hanes Hosiery is part of HanesBrands (NYSE: HBI). Comfort
Flex is a registered trademark. For additional information, visit www.haneshosiery.com.
Connect with Hanes Hosiery via social media on Twitter (@HanesHosiery)
and Facebook (www.facebook.com/haneshosiery).
About HanesBrands:
HanesBrands (NYSE:HBI), based in Winston-Salem, N.C., is a socially
responsible leading marketer of everyday basic innerwear and activewear
apparel in the Americas, Europe, Australia and Asia-Pacific. The company
sells its products under some of the world’s strongest apparel brands,
including Hanes, Champion, Maidenform, DIM, Bali,
Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable,
Wonderbra, Berlei, and Gear for Sports. The company sells
T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and
activewear produced in the company’s low-cost global supply chain. A
member of the S&P 500 stock index, Hanes has approximately 68,000
employees in more than 40 countries and is ranked No. 432 on the Fortune
500 list of America’s largest companies by sales. Hanes takes pride in
its strong reputation for ethical business practices. The company is the
only apparel producer to ever be honored by the Great Place to Work
Institute for its workplace practices in Central America and the
Caribbean, and is ranked No. 110 on the Forbes magazine list of
America’s Best Large Employers. For eight consecutive years, Hanes has
won the U.S. Environmental Protection Agency Energy Star sustained
excellence/partner of the year award – the only apparel company to earn
sustained excellence honors. The company ranks No. 172 on Newsweek
magazine’s green list of 500 largest U.S. companies for environmental
achievement. More information about the company and its corporate social
responsibility initiatives, including environmental, social compliance
and community improvement achievements, may be found at www.Hanes.com/corporate.
Connect with HanesBrands via social media on Twitter (@HanesBrands)
and Facebook (www.facebook.com/hanesbrandsinc).
Source: (1)NPD Group/U.S. Consumer Tracking Service/Dollar
Share Rolling 12 months ending June 2017
View source version on businesswire.com: http://www.businesswire.com/news/home/20170919005502/en/
Source: Hanes Hosiery
Cindy Riccio Communications
Amira Clement, 646-205-3573
amira@cricciocomm.com
or
HanesBrands
Ann
Clepper, 336-519-2696
ann.clepper@hanes.com