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Hanes Hosiery Transforms Legwear with the Launch of Perfect Tights
Hanes Hosiery Transforms Legwear with the Launch of Perfect Tights
October 27, 2017 at 9:08 AM EDT
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171027005179/en/
Hanes Hosiery is transforming tights with the introduction of the Perfect Tights collection. Featuring COMFORT FLEX® knitting, these anatomically correct luxury tights conform to the body for optimal comfort and fit. (Photo: Business Wire)
Key product features of Hanes Perfect Tights include:
- A flexible waistband designed to move with you;
- A modern bike-short panty that provides tummy, hip and thigh control for comfortable smoothing and contouring;
- Subtle, knit-in shaping bands under the bottom for gentle lift and support;
- Xtemp™ technology designed to adapt to body temperature for all day comfort; and
- A reinforced toe designed to provide both comfort and durability.
“The Hanes Perfect Tights collection was developed to offer a
range of great-fitting tights that complement and conform to a woman’s
individual and unique shape,” said
The Hanes Perfect Tights collection includes light
coverage, dark opaque coverage, and darkest blackout
coverage. All three styles are available in black; the dark
opaque tight is also offered in coffee, grey, and navy to blend with
fall and winter fashions. All three styles and colors are available in
sizes XS to XL with an SRP of
As a global hosiery category leader, Hanes is committed to providing consumers with key product solutions that incorporate the latest technology. The introduction of Perfect Tights complements the recently launched Hanes Perfect Nudes™ collection offering sheer, foundation finishes in six skin tones.
Bouras added, “Our research found women, especially millennials, are rediscovering the benefits of legwear and viewing it as an extension of their beauty routines. Just as foundation or concealer can immediately create a flawless appearance, our hosiery can instantly provide legs with an airbrushed look and add polish to any outfit. Echoing the experience they have with cosmetics, our consumers also report that legwear makes them feel more confident and naturally beautiful.”
To engage beauty-focused consumers, Hanes Hosiery has partnered
with Perfect
365, the digital beauty platform loved by celebrities and millions
of users, as part of its digital campaign supporting the Perfect Nudes™
and Perfect Tights collections. The campaign runs until
About Hanes Hosiery:
Hanes Hosiery, America’s #1 hosiery brand(1),
is sold in the U.S. at major retailers nationwide. The Hanes Hosiery
assortment includes sheers, thigh highs, tights, leggings, trouser socks
and foot covers. With its innovative design and superior fit, Hanes Hosiery
has a long history of offering the best in comfort and a
flattering appearance. Hanes Hosiery lines include Silk
Reflections, Absolutely Ultra Sheer, Alive, PowerShapers, Hanes
Plus and Perfect Nudes. Hanes Hosiery is part of
About
Source: (1)
View source version on businesswire.com: http://www.businesswire.com/news/home/20171027005179/en/
Source: Hanes Hosiery
Cindy Riccio Communications
Amira Clement, 646-205-3573
amira@cricciocomm.com
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