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Hanes’ National Sock Drive Marks Eighth Year, Celebrates #GivingTuesday by Donating 225,000 Pairs of Socks to Help the Homeless

To spotlight the true nature of the issue in America, Hanes partners with nonprofit group Invisible People to share “Day in the Life” videos of three individuals experiencing homelessness – a single mother, widower with a master’s degree and victim of a traumatic brain injury

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Nov. 27, 2017-- In honor of #GivingTuesday (Nov. 28), Hanes is providing some comfort to those without the comforts of home during the holiday season.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171127005637/en/

America’s No. 1 apparel label has donated 225,000 pairs of socks to organizations fighting homelessn ...

America’s No. 1 apparel label has donated 225,000 pairs of socks to organizations fighting homelessness across the United States as part of its eighth national sock drive. To spotlight the true nature of the issue in America, Hanes also partnered with nonprofit group Invisible People to share “day in the life” stories of three people experiencing homelessness. (Graphic: Business Wire)

America’s No. 1 apparel label has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began in 2009, the brand has provided more than 2 million pairs of socks to help people experiencing homelessness.

Hanes is partnering with The Salvation Army, Delivering Good, Covenant House and nearly 30 other community-based relief programs to distribute the apparel to those in need. Socks and underwear continue to be the most requested items from relief agencies who work with the homeless. The initiative is part of Hanes for Good, the corporate responsibility program of Hanes’ parent company, HanesBrands (NYSE:HBI).

“Most of us take new socks and underwear for granted, but we know these items bring great comfort to and make a dramatic difference in the lives of those experiencing homelessness,” said Sidney Falken, chief branding officer, HanesBrands. “Access to something as basic as clean, dry socks can literally save lives within our country’s homeless population.”

Each year, an estimated 2.5 million to 3.5 million Americans sleep in shelters, transitional housing and public places not meant for human habitation, according to the National Law Center on Homelessness & Poverty. It is reported that 7.4 million people have lost their homes and are living with family or friends due to economic necessity. And 1 million people who are experiencing homelessness have full-time jobs.

To focus attention on the subject as part of the national sock drive, Hanes is collaborating with Invisible People, a nonprofit organization dedicated to changing the story of homelessness in the United States.

“It may be surprising for many to learn that those who are homeless today were much like the rest of us not so long ago,” said Mark Horvath, founder of Invisible People. “I never planned to live on the street, and neither does anyone else.

“It is only by getting up close and personal with the veterans, mothers, children, those impacted by job loss and others who have been forced to the streets by a variety of circumstances that we can truly understand the real challenges of homelessness, as well as possible solutions,” he added. “And that’s why our joint effort to educate the general public about this issue is so incredibly important.”

Working together, Hanes and Horvath provided smartphones to three people experiencing homelessness and asked them to document their personal stories during a 24-hour period. Mary, a single mother, award-winning artist and college student; David, a widower with a Master of Fine Arts degree who is pursuing teaching opportunities; and Manda, the victim of a traumatic brain injury who now takes care of others in her tent community; each share a compelling, first-person account of what a “day in the life” of homelessness really entails.

“Humanizing homelessness is a critical first step to begin solving it, and Mary, David and Manda were incredibly brave to share their stories,” said Falken, who noted that Hanes and Horvath are currently working to assist the three in hopes of making their lives more comfortable.

Visit www.hanes.com/sockdrive to learn more about those experiencing homelessness, get information about the organizations participating in this year’s sock drive and find out how to support homeless-relief initiatives in communities across the country and/or donate directly to Covenant House or Invisible People.

Organizations distributing Hanes apparel include:

Austin, Texas             Mobile Loaves and Fishes
Atlanta The Salvation Army
Boston Pine Street Inn
Charlotte, North Carolina Men’s Shelter of Charlotte
Chicago The Night Ministry
The Salvation Army
Cincinnati Shelter House
Cleveland The City Mission
Washington, D.C. Miriam’s Kitchen
Dallas The Stewpot
Denver Urban Peak
Detroit NSO Tumaini Center
Fayetteville, Arkansas The Salvation Army
Houston, Texas Covenant House
Kent, Washington The Salvation Army
Las Vegas Caridad
Los Angeles Los Angeles Mission
Louisville, Kentucky National Safe Place Network
Milwaukee The Guest House
Minneapolis St. Stephen’s Street Outreach
Nashville Open Table
New Orleans UNITY
New York Covenant House
Orlando, Florida Covenant House
Philadelphia Project HOME
Phoenix UNOM Family Shelter
Portland, Oregon Central City Concern
Salt Lake City The Salvation Army
San Diego Father Joe’s Village
San Juan, Puerto Rico The Salvation Army
San Francisco The Salvation Army
Seattle WeCount
St. Louis St. Louis School Board
Tampa, Florida Metropolitan Ministries
Winston-Salem, North Carolina Bethesda Center
Salvation Army
Samaritan Ministries
Winston-Salem Rescue Mission
 

Hanes

Hanes, America's No. 1 apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.

HanesBrands

HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. Connect with HanesBrands via social media on Facebook (www.facebook.com/hanesbrandsinc) and Twitter (@HanesBrands).

Source: Hanes

HanesBrands
Carole Crosslin, 336-519-3201
carole.crosslin@hanes.com
or
Hanes
Jamie Wallis, 336-519-4758
jamie.wallis@hanes.com

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