Famous faces get social about the innovative boxer brief that
provides the ultimate in comfort and support; encourage all men to
#VouchForThePouch in new social media campaign
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Apr. 12, 2018--
Hanes, America’s No. 1 underwear maker, is rallying guys across
the country to #VouchForThePouch in support of Comfort Flex Fit boxer
briefs – its largest underwear launch in four years.
This press release features multimedia. View the full release here:
"No reason to leave bed when I'm in my @Hanes Comfort Flex Fit Boxer Briefs #ad #VouchforthePouch." - Victor Cruz (Photo: Business Wire)
As part of a new social campaign, the brand is joining forces with food
and wine connoisseur Antoni
Porowski, athlete and football analyst Victor
Cruz, and host and producer Nev
Schulman, to share why they are vouching for the support and
comfort of the recently introduced premium men’s boxer briefs.
Two years in the making, Comfort Flex Fit boxer briefs were developed
and designed to offer men the support of a brief with the freedom of a
boxer – thanks to a pioneering U-shaped pouch design and soft,
breathable fabrics. Combined with an improved waistband and no-ride up
legs, these new features create superior comfort and fit to support men
where they most need it.
“We want men to be as comfortable talking about their underwear
preferences as they are wearing our new Hanes Comfort Flex Fit
boxer briefs,” said Sidney Falken, chief branding officer for
HanesBrands. “Teaming up with some of our most recognizable converts
will begin the conversation. Once men try the product, we believe they
will not only switch to Comfort Flex Fit boxer briefs, but will also
‘vouch for the pouch.’ ”
Porowski, Cruz and Schulman have taken to Facebook, Instagram and
Twitter to talk about the ultimate comfort that Hanes Comfort
Flex Fit provides, as well as to encourage men across the country to
join the #VouchForThePouch movement.
Hanes is also going online – and on-air – to highlight its latest
effort to make the world a more comfortable place. Men can learn more
about Comfort Flex Fit and engage about the product on Hanes-owned
social channels. Additionally, a recently launched national television
commercial features a kangaroo
that showcases the “magic” of the pouch and the inspiration behind
Comfort Flex Fit.
In addition to its innovative U-shaped pouch design, Comfort Flex Fit
boxer briefs also feature:
Two premium fabric choices – cotton blend with soft modal and spandex
for amazing softness or lightweight, synthetic mesh made with
polyester and spandex for superior breathability;
A contoured, no-gap fly;
No ride-up legs, hemmed to lay flat and for no show under clothes;
An ergonomic shaped gusset for expanded support; and
An Improved wide waistband.
“Comfort Flex Fit boxer briefs offer a lot of value for the money and
are already getting high marks from consumers who’ve tried them,” Falken
said. “We want all men to know there’s simply no need to pay up to $50
for a great-fitting, premium pair of underwear.”
Comfort Flex Fit boxer briefs are available in-store at Macy’s,
JCPenney, Kohl’s, Target and Walmart and online at Hanes.com, Amazon and
For more information, visit Hanes.com or follow @Hanes #VouchForThePouch.
Hanes, America's No. 1 apparel brand, is a leading brand of
intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products
can be found at leading retailers nationwide and online direct to
consumers at www.Hanes.com.
HanesBrands is a socially responsible leading marketer of everyday basic
innerwear and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company markets T-shirts, bras, panties, shapewear,
underwear, socks, hosiery, and activewear under some of the world’s
strongest apparel brands, including Hanes, Champion,
Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just
My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra,
Berlei, Alternative, Bras N Things and Gear for
Sports. More information about the company and its award-winning
corporate social responsibility initiatives may be found at http://www.hanes.com/corporate.
Connect with HanesBrands via social media on Twitter (@HanesBrands)
and Facebook (http://www.facebook.com/hanesbrandsinc).
View source version on businesswire.com: https://www.businesswire.com/news/home/20180412006055/en/
Kirsten Slotten, 212-537-8745