Golden Gate, Rocky Mountain, Zion and Sequoia grace T-shirts
benefiting the National Park Foundation and inspiring people to
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Apr. 25, 2018--
America’s national parks come in all shapes and sizes. And now, an
exclusive new collection of apparel celebrating the magnificence of
America’s natural, cultural and historic treasures does too.
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To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks. Golden Gate, Rocky Mountain, Zion and Sequoia grace T-shirts benefiting the National Park Foundation and inspiring people to #FindYourPark/#EncuentraTuParque. Royalty income generated by HanesBrands will benefit the National Park Foundation’s Centennial Campaign for America’s National Parks. (Photo: Business Wire)
To celebrate National Park Week, HanesBrands and the National Park
Foundation (NPF) have launched the inaugural designs in a
first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks.
The Hanes short-sleeve T-shirts, which sell for $12.99, feature
Golden Gate, Rocky Mountain, Zion and Sequoia national parks, the “Pack
it In, Pack it Out” message and, for the first time ever on product, a
licensed logo from the National Park Service. The logo, unveiled in 2014
as an expansion of the National Park Service brand family, complements
the iconic Arrowhead that continues to serve as the official insignia of
the National Park Service. HanesBrands is the first National Park
Foundation partner to launch product incorporating this licensed logo as
part of the Find Your Park/Encuentra Tu Parque movement to help raise
awareness about America’s national parks.
The licensed collection is a component of a five-year partnership
between HanesBrands and the National Park Foundation – the official
nonprofit partner of the National Park Service – that will generate $4
million for NPF.
“As the official apparel of the National Park Foundation, HanesBrands is
focused on greatly expanding the distribution of NPF-affiliated apparel,
raising the profile of the foundation, increasing revenue for the
foundation, and using our consumer-leading brands and significant
graphic apparel capabilities to create beautiful clothing worthy of the
grandeur of our national parks,” said John Marsh, group president of
global activewear for HanesBrands.
The company also intends to market officially licensed T-shirts, fleece
sweatshirts and bottoms, socks, hats and other innerwear and activewear
clothing under its other leading brands, including Champion, Alternative
and Gear for Sports. Officially licensed apparel will be
available in all consumer retail channels, including mass merchants,
midtier and department stores, along with the Hanes online store
and retailer selling websites. Additionally, HanesBrands will be a
preferred supplier of licensed NPF and NPS apparel for the official Find
Your Park store.
“Wear your love of parks on your sleeve with apparel that gives back to
our national treasures in a huge way,” said National Park Foundation
President Will Shafroth.
Royalty income generated by HanesBrands will benefit the National Park
Campaign for America’s National Parks. To date, this comprehensive
fundraising campaign to strengthen and enhance the future of America’s
treasured national parks has raised more than $500 million in private
donations from individuals, foundations and companies.
“HanesBrands is on a mission to become the apparel industry’s leader in
environmental stewardship and social responsibility,” said Marsh, “and
we are incredibly proud to partner with the National Park Foundation.”
HanesBrands is a socially responsible leading marketer of everyday basic
innerwear and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company markets T-shirts, bras, panties, shapewear,
underwear, socks, hosiery, and activewear under some of the world’s
strongest apparel brands, including Hanes, Champion, Maidenform, DIM,
Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs,
Lovable, Wonderbra, Berlei, Alternative, Bras N Things and Gear for
Sports. More information about the company and its award-winning
corporate social responsibility initiatives may be found at www.Hanes.com/corporate.
Connect with HanesBrands via social media on Twitter (@HanesBrands)
and Facebook (www.facebook.com/hanesbrandsinc).
National Park Foundation
Celebrating 50 years, the National Park Foundation is the official
charity of America’s national parks and nonprofit partner to the
National Park Service. Chartered by Congress in 1967, the National Park
Foundation raises private funds to help PROTECT more than 84 million
acres of national parks through critical conservation and preservation
efforts, CONNECT all Americans with their incomparable natural
landscapes, vibrant culture and rich history, and ENGAGE the next
generation of park stewards. In 2016, commemorating the National Park
Service’s 100th anniversary, the Foundation launched The Centennial
Campaign for America’s National Parks, a comprehensive fundraising
campaign to strengthen and enhance the future of these national
treasures for the next hundred years. Find out more and become a part of
the national park community at www.nationalparks.org.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180425005981/en/
Carole Crosslin, 336-519-3201
Alanna Sobel, 202-796-2538