Champion® Athleticwear Launches Two New Collections in Support of the Brand’s Overall Sustainability Efforts
Natural State Reverse Weave and Rally Pro Earth Footwear Exemplify the Champion MADE Pledge to Create More Responsibly Made Apparel
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Natural State Collection (Photo: Business Wire)
The new lines are being introduced as part of the Champion MADE promise to create athleticwear that feels good, looks good and, most importantly, does good. As part of this commitment, the brand is working to increase the use of responsibly made fabrics and create new products that continue to reduce the brand’s energy use and water consumption during the manufacturing process.
“We are dedicated to helping protect the planet by creating best-in-class sustainable products,” said
Robertson notes that the brand has a strong foundation on which to build its sustainability program.
“All Champion products can be washed in cold water, which reduces energy and water usage, and our Powerblend sweats are made with a portion of recycled polyester fibers,” he said. “And I’m very proud of the fact that by 2025, as part of the HanesBrands family, Champion will use 100% recycled polyester and 100% sustainable cotton in all of its apparel, achieve zero waste across operations and reduce the absolute weight of packaging materials used for products by 25%.”
The Natural State product line contains recycled polyester fibers, celebrating the brand’s iconic Reverse Weave fabrics in their natural, raw state. The collection uses minimally processed and unbleached fabrics, along with all-natural dyes derived from flowers, roots and plants. The Natural State collection, which is characterized by natural, muted tones, raw edges and logos that include recycled fibers, allows the brand’s fans to be environmentally conscious from head to toe in the line’s tees, hoodies, crew-neck sweatshirts, joggers and shorts.
With the launch of the Rally Pro Earth, Champion’s iconic Rally Pro sneaker gets a refresh using more earth-friendly materials. This is Champion’s first sneaker assembled with 25-45% upcycled and 50-65% recycled materials, with percentages varying by shoe color. The Rally Pro Earth sneaker, which is being launched with the brand’s licensee,
Apparel in the Natural State collection ranges from
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Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of
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