Hanes Invites Men Everywhere to #VouchForThePouch with New Comfort Flex Fit Men’s Boxer Briefs
Famous faces get social about the innovative boxer brief that provides the ultimate in comfort and support; encourage all men to #VouchForThePouch in new social media campaign
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"No reason to leave bed when I'm in my @Hanes Comfort Flex Fit Boxer Briefs #ad #VouchforthePouch." -
As part of a new social campaign, the brand is joining forces with food
and wine connoisseur
Two years in the making, Comfort Flex Fit boxer briefs were developed and designed to offer men the support of a brief with the freedom of a boxer – thanks to a pioneering U-shaped pouch design and soft, breathable fabrics. Combined with an improved waistband and no-ride up legs, these new features create superior comfort and fit to support men where they most need it.
“We want men to be as comfortable talking about their underwear
preferences as they are wearing our new Hanes Comfort Flex Fit
boxer briefs,” said
Porowski, Cruz and Schulman have taken to
Hanes is also going online – and on-air – to highlight its latest effort to make the world a more comfortable place. Men can learn more about Comfort Flex Fit and engage about the product on Hanes-owned social channels. Additionally, a recently launched national television commercial features a kangaroo that showcases the “magic” of the pouch and the inspiration behind Comfort Flex Fit.
In addition to its innovative U-shaped pouch design, Comfort Flex Fit boxer briefs also feature:
- Two premium fabric choices – cotton blend with soft modal and spandex for amazing softness or lightweight, synthetic mesh made with polyester and spandex for superior breathability;
- A contoured, no-gap fly;
- No ride-up legs, hemmed to lay flat and for no show under clothes;
- An ergonomic shaped gusset for expanded support; and
- An Improved wide waistband.
“Comfort Flex Fit boxer briefs offer a lot of value for the money and
are already getting high marks from consumers who’ve tried them,” Falken
said. “We want all men to know there’s simply no need to pay up to
Comfort Flex Fit boxer briefs are available in-store at Macy’s,
For more information, visit Hanes.com or follow @Hanes #VouchForThePouch.
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