HanesBrands and Texas A&M University Sign Exclusive Primary Apparel Deal
- HanesBrands has exclusive rights to design, manufacture and distribute Aggie fanwear in the mass retail and campus/local channels.
- The university unveiled “Champion Station,” the newest way to shop for exclusive Aggie-branded Champion® gear.
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Recognized as one of the World’s Most Ethical Companies¹, HBI is committed to sustainable, transparent manufacturing and has world-class, in-house design expertise and manufacturing proficiency. The expansive collections will include men’s, women’s, unisex, youth, infant and toddler fan apparel.
“There are few places in the world with fans as passionate as those in
New branded shop-in-shops at local retailers as well as collaborative on-campus activations around special events will enhance the shopping experience for both Aggie students and fans.
Kicking things off last week, the university unveiled “Champion Station,” the newest way to shop for exclusive Aggie-branded Champion gear. Located in the
“Texas A&M and Champion are both iconic brands with storied histories and traditions,” said
In addition to the iconic Champion® and Hanes® brands, the eco-forward Alternative Apparel and ComfortWash® brands are also included in the company’s collegiate apparel program. Alternative Apparel is known for its soft, stylish and sustainable products, and the ComfortWash collection features vintage-washed tees and sweats made with
The new partnership with HanesBrands follows a detailed analysis of the university’s trademark licensing program and a competitive proposal process completed in conjunction with the university’s exclusive licensing agent, CLC. The partnership with Champion does not include team uniforms or sideline apparel.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
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