HanesBrands Launches Popular C9 Champion Brand With Amazon in Multiyear Exclusive Agreement
C9 Champion value-priced performance and casual athleticwear now available worldwide exclusively in Amazon’s stores
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The popular C9 Champion value-priced performance athleticwear for the family has launched exclusively with Amazon Fashion worldwide. (Photo: Business Wire)
C9 Champion, the value-priced product line of iconic Champion athleticwear, has more than 100 styles of its most popular men’s, women’s and children’s activewear, innerwear and accessories available on Amazon’s online store.
Apparel products include performance activewear and workout wear, including leggings, jackets, T-shirts and shorts, and underwear, socks and sports bras. Other products and accessories include gloves, hats and caps, bags, shoes, and fitness equipment.
“We are delighted to launch the C9 Champion line with Amazon Fashion to provide consumers with a new channel to access the brand,” said HanesBrands Chief Executive Officer
The C9 Champion product line will complement the existing mainline Champion authentic sport-inspired apparel available in the Amazon Fashion store with both Champion and C9 Champion having branded storefronts.
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