HanesBrands Names Vanessa LeFebvre President of Global Activewear
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In this role, LeFebvre will drive growth in the global Champion brand with a focus on innovation, key markets and new channels.
“I’m thrilled to add Vanessa to our outstanding leadership team as we continue to execute our Full Potential plan,” said
LeFebvre has an extensive background in the activewear category, merchandising, e-commerce and retail. She joins HanesBrands from Adidas, where she was senior vice president, commercial,
Prior to joining Adidas in 2019, LeFebvre served as President of
“This is an exciting time to join HanesBrands,” said LeFebvre. “The company has iconic brands and a passionate team. I look forward to helping consumers around the world ‘Be Your Own Champion’ as we take the company’s activewear business to the next level.”
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
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