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Kangaroo-M to Roam: Hanes’ New Comfort Flex Fit Men’s Boxer Briefs Bring the Pouch to Combat the Ouch
Kangaroo-M to Roam: Hanes’ New Comfort Flex Fit Men’s Boxer Briefs Bring the Pouch to Combat the Ouch
March 12, 2018 at 11:27 AM EDT
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180312005801/en/
Comfort Flex Fit boxer briefs are the latest innovation in comfort from Hanes. (Photo: Business Wire)
Two years in the making, the all-new design’s innovative U-shaped pouch and advanced soft, breathable fabrics create superior comfort and fit in the waist, crotch and legs. Hanes Comfort Flex Fit boxer briefs have launched nationwide in all distribution channels simultaneously – mass retailers, national mid-tier chains, department stores and online retailers.
Hanes expects to invest more than
“Men love boxer briefs and comfort where it counts,” said
Hanes Comfort Flex Fit boxer brief offers men the support of an underwear brief with the freedom of an underwear boxer. In addition to its crotch-loving pouch, the new line also features:
- Two advanced fabric choices – cotton blend with soft modal and spandex or lightweight, synthetic mesh made with polyester and spandex;
- Contoured, no-gap fly;
- No ride-up legs, hemmed to lay flat and for no show under clothes;
- Ergonomic shaped gusset for expanded support; and
- Improved wide waistband.
The Comfort Flex Fit underwear launch is the brand’s largest since the successful introduction of premium X-Temp dynamic temperature control underwear and socks in 2013. Hanes’ innovation strategy is to use its large scale, supply chain capabilities and brand strength to offer enhanced products at an accessible price for large numbers of consumers.
Boxer briefs are the largest segment of the men’s underwear bottoms
category, accounting for more than 60 percent of category sales, with
briefs and boxers accounting for the remainder. Hanes, the
Comfort Flex Fit is available at Macy’s, JCPenney, Kohl’s,
Hanes
Hanes, America's
View source version on businesswire.com: http://www.businesswire.com/news/home/20180312005801/en/
Source:
HanesBrands
Matt Hall, 336-519-3386
or
Carole Crosslin,
336-671-3704
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