WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Mar. 28, 2019--
After a thorough analysis of its licensed apparel program and review of
opportunities to best serve its fans and consumers, the University of
North Carolina at Chapel Hill has selected Hanesbrands Inc. as the
University’s primary licensee for apparel products. The new agreement,
which was executed in collaboration with its exclusive trademark
licensing agent, IMG College Licensing, covers UNC-branded men’s,
women’s, youth, and infant/toddler apparel across all retail channels,
and ensures the University has greater control over the supply chain
along with stability in licensing income over the next 10 years.
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The University of North Carolina at Chapel Hill has selected Hanesbrands Inc, -- a University licensee under its Champion label since 1988 -- as the school's primary partner for apparel products. The new agreement, which was executed in collaboration with its exclusive trademark licensing agent, IMG College Licensing, covers UNC-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels for the next 10 years. (Photo: Business Wire)
In addition to the new agreement with Hanesbrands, UNC-Chapel Hill will
continue its partnership with Nike and the Jordan Brand as exclusive
suppliers of uniforms for the University’s athletic teams, coaches, and
staff, as well as licensed fan apparel. Semi-exclusive headwear
partnerships that are currently in place will remain. UNC-Chapel Hill
and Hanesbrands will also continue to work with IMG College Licensing to
use the company’s extensive, proprietary data to identify additional
best-in-class licensees in select product categories that can help
ensure a broad and diverse selection of merchandise for Tar Heels fans
and consumers.
“Carolina’s Trademarks and Licensing office strives to deliver the
highest quality, responsibly made products to our consumers, while
generating revenue for student scholarships. We selected Hanesbrands as
a partner to help us accomplish these goals,” said Derek Lochbaum,
Director, UNC Office of Trademarks and Licensing. “Hanesbrands and its
family of apparel companies have shown a commitment to help us achieve
our brand goals and support the academic mission of our University.”
The new agreement with Hanesbrands, a North Carolina-based company that
has served as a University licensee under its Champion label since 1988,
provides a minimum guarantee that ensures the University more than a 40%
growth in apparel royalties. Under the new partnership, Hanesbrands will
support UNC-Chapel Hill in its effort to develop, grow, and market
University-branded product through IMG College’s innovative, customized
marketing programs that connect and engage Carolina’s consumers across
the globe. Additionally, the company will support UNC-Chapel Hill’s
Three Zeros Environmental Initiative, which advances environmental goals
on campus.
“We’re very pleased to be named the primary licensed apparel partner for
the University of North Carolina at Chapel Hill, and are ready to help
our home-state university take its apparel program to the next level,”
said John Fryer, President, Sports Apparel, at Hanesbrands. “More than
three decades of working with Carolina, not to mention the many
passionate Tar Heel alumni among our ranks, gives us an edge on
delivering the best possible apparel program for the school’s fans
around the world. And, as an organization that operates with corporate
responsibility at its core, we are looking forward to being an engaged
partner in the school’s scholarship and environmental responsibility
initiatives.”
Since instituting an initial semi-exclusive headwear program in 2003,
UNC-Chapel Hill has taken a strategic approach to managing its brand,
working with IMG College Licensing to use its data and market expertise
to identify licensing partnerships that provide top-quality products for
Tar Heels fans while ensuring long-term brand value for the University.
“As a long-time partner of UNC-Chapel Hill, we are proud to leverage our
extensive data and knowledge of the University’s licensing program
to help secure this new agreement with Hanesbrands,” said Cory Moss, SVP
and Managing Director of IMG College Licensing. “Through our continued
partnership, the University will maintain complete control of its
world-renowned brand while receiving access to all the support, services
and unmatched marketing platforms needed for continued growth of
the UNC-Chapel Hill brand.”
The Office of Trademark Licensing was established to promote, protect,
preserve and generate revenue through the University’s variety of logos,
verbiage, and trademarks. All net revenue from Carolina’s trademark
licensing program royalties is used to help fund need-based and
merit-based scholarships.
About the University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first
public university, is a global higher education leader known for
innovative teaching, research and public service. A member of the
prestigious Association of American Universities, Carolina regularly
ranks as the best value for academic quality in U.S. public higher
education. Now in its third century, the University offers 74
bachelor’s, 104 master’s, 65 doctorate and seven professional degree
programs through 14 schools including the College of Arts & Sciences.
Every day, faculty, staff and students shape their teaching, research
and public service to meet North Carolina’s most pressing needs in every
region and all 100 counties. Carolina’s nearly 330,000 alumni live in
all 50 states, the District of Columbia, US Territories and 161
countries. Over 178,000 live in North Carolina.
About IMG College Licensing
IMG College Licensing is part of Learfield IMG College, which unlocks
the value of college sports for brands, fans and universities through
representation of collegiate institutions, conferences and arenas. As a
fully integrated sports marketing and solutions platform, Learfield IMG
College provides access to licensing and multimedia sponsorship
management, including publishing, radio, digital and social media; fan
engagement, ticket sales and professional concessions expertise;
branding; campus-wide business and sponsorship development; and venue
technology systems.
About Hanesbrands Inc.
Hanesbrands Inc., based in Winston-Salem, N.C., is a socially
responsible leading marketer of everyday basic innerwear and activewear
apparel in the Americas, Europe, Australia and Asia-Pacific. The company
sells its products under some of the world’s strongest apparel brands,
including Hanes, Champion, Alternative, and Gear
for Sports. The company sells activewear, including T-shirts,
performance sportswear, sports bras, sweatshirts and other fleece, and
socks produced in the company’s low-cost global supply chain. A Fortune
500 company and member of the S&P 500 stock index (NYSE: HBI), Hanes has
approximately 68,000 employees in more than 40 countries. Hanes takes
pride in its strong reputation for ethical business practices. For more
information, visit the company’s corporate website (www.hanes.com/corporate),
corporate social responsibility website (www.hanesforgood.com)
and newsroom at https://newsroom.hanesbrands.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190328005631/en/
Source: Hanesbrands Inc.
Tammy Purves, IMG College Licensing, 404-932-3266
Carole Crosslin,
Hanesbrands, 336-519-3201