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Playtex Launches #PlaytexPositivity Campaign to Promote All-New Playtex Love My Curves Intimates Collection
Playtex Launches #PlaytexPositivity Campaign to Promote All-New Playtex Love My Curves Intimates Collection
August 17, 2017 at 10:24 AM EDT
Influencers Partner with Playtex to Spread Positivity, One Compliment at a Time
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170817005653/en/
Ashley Zeal of Two Peas in a
A modern twist on the Playtex brand’s 85-year commitment to
supporting women, #PlaytexPositivity will encourage others to spread
positivity by complimenting or lifting another woman up through words or
action and making it a daily habit. The #PlaytexPositivity campaign
concept stems from research that concludes 78 percent of women are more
likely to share positivity with other women when they feel good about
themselves. The digital campaign features influencers Ashley Zeal of Two
Peas in a
“We believe in offering women of all shapes and sizes intimate apparel
that helps them look and feel their best. The Playtex Love My
Curves collection’s modern silhouettes, extended size range and feminine
details do just that,” says
To fuel the #PlaytexPositivity movement, Playtex partnered with Frank
About Women, a marketing-to-women consultancy, to survey almost
500 women age 23 years and older to gather insights on the power of
sharing positivity with everyone from their inner circle to distant
Playtex/Frank About Women Survey Findings:
- You get what you give: Positive thoughts breed more compliments.
- With age comes more confidence: women over 40 are more likely to give compliments to others.
- 86% of women felt that the need to compliment and provide positive feedback to other women is more important than ever.
- 79% of women stated that positive feedback has had a major influence on their life.
- 91% of women stated that positive feedback can transform their day.
The data and survey findings reinforce the notion that when women feel good about themselves and are surrounded by peers who uplift them, they are more likely to share positivity with others, the driver behind the #PlaytexPositivity campaign.
“If we all pledge to say two nice things to people for every one negative thing that we hear, I feel like we could really start a movement,” says Coons.
The campaign launches in the social space with content featuring the influencers modeling the new Playtex Love My Curves collection and sharing each of their personal body-positivity journeys. The brand hopes to extend the #PlaytexPositivity campaign to other channels in 2018.
To view the entire Playtex Love My Curves collection, visit www.playtexfits.com.
Additional styles will be available in stores and online in
To follow the campaign on social media and join the movement, use the
hashtag #PlaytexPositivity and follow Playtex intimates on
About Playtex
Playtex is a leading manufacturer of bras, and now panties, in
About Frank About Women
Frank About Women, founded and based in
View source version on businesswire.com: http://www.businesswire.com/news/home/20170817005653/en/
Source:
MullenLowe
Savannah Simons, 434-872-3511
savannah.simons@mullenlowe.com
or
Hanesbrands,
Inc.
Elizabeth Faullin
Elizabeth.faullin@hanes.com
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