Champion® Athleticwear Gives Women the Confidence to Play By Their Own Rules with New “Get it Girl” Sportswear Campaign
Champion Taps Grammy Nominated Artist Saweetie to Reveal the “Champion Circle” of Female Collegiate Athletes and Stylish New Fits in the Brand’s Return to TV
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Champion® Athleticwear Unveils Saweetie as Global Culture Consultant and Introduces the Inaugural "
Research reveals that a quarter of women don’t feel comfortable in their own skin1. Champion and Saweetie are teaming up to change that. They are giving women the stage they deserve by spotlighting the “
“We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” said
Champion works daily to empower women and raise the bar for comfort and style, giving women the confidence to play by their own rules. Champion’s collection of trusted sports bras and leggings are created with a deep understanding of women’s bodies in motion. This translates to innovative products that allow athletes to do more.
“My relationship with Champion runs deep, as an athlete and lover of streetwear,” said Saweetie. “It’s been a go-to brand since high school! This campaign and partnership hit me on a personal level and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”
The “Champion Circle”
The athletes that make up the inaugural “
Maya Brady: Junior - University of California, LA, Softball
Alissa Pili: Junior - University of Southern California, Basketball
Helena Sampaio: Freshman - University of Southern California, Soccer
Logan Eggleston: Senior - University of Texas, Volleyball
Nyla Jones: Senior - North Carolina A&T, Cheerleading
Natalie Chou: Graduate - University of California, LA, Basketball
Morgan Lewis: Senior - Ohio State University, Track & Field
Ziyah Holman: Sophomore -
University of Michigan, Track & Field
Sophia Hartwell: Sophomore - University of California, LA, Track & Field
Norah Flatley: Senior - University of California, LA, Gymnastics
Destiny Martin: Sophomore - Winston Salem State University, Cheer
Anna McClure: Freshman - Ohio State, Volleyball
Each member of the “
To learn more about the SwagHER featured in the campaign, please visit www.champion.com.
ABOUT CHAMPION® ATHLETICWEAR:
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers and believes that Champions are defined by how they carry themselves in sports and beyond. Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, visit us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of
Flaunting nineties rhyme reverence, fashion-forward fire, and endless charisma, Saweetie—born Diamonté Harper—can go bar-for-bar with the best of ‘em, and fans and critics immediately recognized and responded to that. Within six months, she cracked 100 million cumulative streams, garnered a gold plaque, and earned the praise of Billboard, The FADER, and Noisey as
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