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Champion® Athleticwear, Inventor of the Hoodie, Unveils New Innovative Weighted Hoodie Prototype to Champion Mental Health
Champion® Athleticwear, Inventor of the Hoodie, Unveils New Innovative Weighted Hoodie Prototype to Champion Mental Health
May 22, 2024 at 9:00 AM EDT
Developed in collaboration with Thera®, and tested with leading mental health experts, the Champion® Weighted Hoodie is launching in stores and online this September
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240522145207/en/
Today, Champion®, makers of authentic athletic apparel since 1919, revealed its newest product innovation prototype designed to champion mental health: the Champion Weighted Hoodie. Champion has a strong track record of innovation, from inventing the world’s first hoodie over 80 years ago, to manufacturing the first sports bra, and now championing wearable weighted products and adaptive apparel. (Photo: Business Wire)
Inspiration for the product came directly from Champion consumers, as a 2022 brand survey of 19 to 35-year-olds revealed that over ninety percent of those surveyed were interested in using a calming technique, and ultimately, were keen on seeing a weighted wearable product from Champion. Champion recognized a widespread need for products that aid in offering day-to-day, wearable relief, without compromising style.
“As a lifestyle brand born from sport, our purpose is to Champion a better tomorrow and support meaningful causes through innovation,” said
Weighing 8lbs, this machine-washable hoodie is quilted with micro glass beads and was designed to leverage the scientifically proven benefits of weighted pressure seen in weighted blankets, which may reduce symptoms of stress and anxiety among a host of other mental health and neurodivergent conditions. The hoodie was developed in collaboration with Thera - a small business founded by
“While the benefits of weighted products for neurodivergent populations and those affected by certain mental health conditions have been widely studied, we’re finding that this category of adaptive clothing can actually serve a far larger population,” says Dr.
In 2023, Champion unveiled its first global brand campaign, Champion What Moves You, which redefined the brand’s mission: to provide every Champion a canvas to pursue their passions and live their true purpose. For the brand, “Champion” is no longer a title or indication of winning -- it’s a verb and a means to take action -- rooted in creating with intention and moving the needle for important causes across communities. Mental health is no exception.
Developed in partnership with Thera, the Champion Weighted Hoodie features:
- Weighted Pressure: Weighing in at a total of 8lb | 3.6 kg allover balanced distribution across arms, chest, back, and hood.
- Glass Beads: This garment contains premium quality, non-toxic, odor free, machine washable, micro glass beads.
- Machine Washable: Easy to clean and maintain.
- Reversible: To provide multiple sensory experiences as well as extend wear options for the user. One side is textural and quilted, while the other is soft and smooth.
- Stowaway Label Pocket: Designed as a solution for those with sensory label issues, as well as aiding in garment reversibility while not losing important legal and wash information.
- Extra Long Cotton Drawcord: which can act as a focus agent for those with fidget, twirling, or other neurodivergent tendencies.
- Champion Quality: Featuring Champion’s signature Reverse Weave Fabric, washed down for the perfect cozy vintage comfort the brand's hoodies are cherished for. Also featuring the proprietary C Onion Quilt with built in layers perfectly containing and balancing weight evenly across the body and over time.
The Champion Weighted Hoodie will be available in stores and at Champion.com beginning in
ABOUT CHAMPION® ATHLETICWEAR:
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand’s mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.
Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, visit us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of HanesBrands (NYSE:HBI).
ABOUT HANESBRANDS:
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240522145207/en/
Director, Communications/Community Engagement
nicole.ducouer@hanes.com
(336) 986-7090
Source: HanesBrands
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