Hanes Helps Men Find ‘Ball-ance’ with Launch of Comfort Flex Fit® Total Support Pouch™ Boxer Briefs
“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer briefs to date
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That’s the message from Hanes, America’s No. 1 underwear brand, as it launches Comfort Flex Fit® Total Support Pouch™ boxer briefs. The revolutionary product offers a proprietary, patent-pending pouch construction, including unique breathable mesh inserts, that helps men feel secure, separated and supported. Along with superior support, the new design provides all-day comfort, so “there’s less wrestling, more nestling.”
Hanes Comfort Flex Fit® Total Support Pouch™ boxer briefs are on shelves now at major retailers and available directly to consumers through retailer websites, the brand’s website and in owned stores. Marketing support encouraging men to find their balance – or “ball-ance” – debuts today with national television commercials and digital support.
“Comfort is at the core of the Hanes brand and helping consumers be more confident is our obsession,” said
Wear testing proved just that. Nearly three quarters (71%) of men reported that they had never worn boxer briefs with a pouch construction. But after wearing Hanes Comfort Flex Fit® Total Support Pouch boxer briefs, approximately 80% of men across age ranges and sizes planned to buy the product and recommend it to a friend.
“We listened to our consumers every step of the way – from product design to wear testing,” said
Hanes is taking an engaging, light-hearted approach to marketing the solution that Comfort Flex Fit® Total Support Pouch™ offers men who are uncomfortable with what is going on in their pants. The campaign focuses on how the right boxer briefs can help men find the ball-ance to comfortably and confidently face whatever their days may hold. “May your truffles never shuffle,” says Actor
Television commercials launch during the
Men who want their “wheelhouse to be secure so their footing can be sure” can find Comfort Flex Fit® Total Support Pouch™ boxer briefs at www.Hanes.com, as well as in store and online at all major retailers, with three-packs starting at
For more information, visit the Hanes website.
Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.
HanesBrands, based in
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