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Hanes Hosiery and Maidenform Shapewear and Hosiery Kick Off Fall Season at College Fashion Week
Hanes Hosiery and Maidenform Shapewear and Hosiery Kick Off Fall Season at College Fashion Week
September 22, 2016 at 7:15 AM EDT
Brands partner with Her Campus as exclusive hosiery and shapewear sponsors
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160922005230/en/
Maidenform shapewear and hosiery will showcase fall 2016 collections at College Fashion Week. (Photo: Business Wire)
Runway shows will take place in four key markets across
Products on display will include the new Hanes Hoisery Cool
Comfort with a wicking benefit in the panty and leg, which has high
purchase interest among college-age students according to recent
“This multi-branded sponsorship allows Hanes Hosiery and Maidenform
shapewear and hosiery to engage with more than 3,000 consumers – on the
runway and through in-person sampling opportunities,” says
“The Her Campus audience is right on target for both the Hanes Hoisery and Maidenform brands to engage the millennial customer,” Bouras continues. “Hanes Hoisery and Maidenform are focused on inspiring college women to feel confident and look their best as they begin careers, and we’re thrilled to partner with Her Campus to celebrate college women across the country.”
In addition to the Cool Comfort fabric, Hanes Hoisery will also
debut Comfort Flex wide waistband on Seasonless tights with X-Temp
technology, which ensures all-day comfort. New fashion styles include
shimmering Lurex tights, Mod Geo,
“Hanes Hosiery provides classic and feminine options, as well as fun fashion styles to perfectly suit every college woman’s interests and needs,” Bouras notes. “From job interviews to nights out on the town, Hanes Hosiery offers exactly what everyone looks for in legwear without sacrificing style for comfort.”
Other Maidenform shapewear products on hand will include Bodybriefers, Waistsnippers, Hi-Waist Boyshorts, Fat Free Dressing Camisoles and Sleek Smoother Tanks, all of which will featured on the runway during College Fashion Week. The brand will also bring Sexy Shaping Hosiery, which include a design accent and now includes X-Temp technology that adapts to body temperature.
“The Maidenform brand exudes confidence, energy and spontaneity, and the Maidenform woman has a vivacious spirit, a clever wit and a captivating charm,” Bouras explains. “The brand is a perfect fit – from the workplace to formal events.”
The Hanes Hosiery and Maidenform fall collections are
available at Macy’s stores nationwide and online at
For additional information on Hanes Hosiery, please visit:
For additional information on Maidenform hosiery and shapewear,
please visit:
About Hanes Hosiery
Hanes Hosiery is the leading brand of women's hosiery that
transforms your day, making you feel more confident, special and looking
your best. With its innovative design and superior fit, Hanes Hosiery
offers the best in comfort and flattering appearance. Hanes Hosiery
lines include the popular Silk Reflections, Absolutely Ultra
Sheer, Alive, Smooth Illusions, and Hanes Plus. Hanes
Hosiery is part of
About Maidenform
An intimate-apparel leader since 1922, Maidenform offers
comfortable, stylish and innovative bras, panties, shapewear and hosiery
to women with an active lifestyle, a sense of style and an appreciation
for the way they look. Maidenform products may be found in leading
department stores, national chain stores and direct-to-consumer online
and via outlet stores. Maidenform is part of
About Her Campus
Her Campus Media (HerCampus.com) is the #1 global community for college
women with a monthly multi-platform reach of more than 20 million users.
HerCampus.com features national content on Fashion, Beauty, Life, Love,
Career, Health, News, Entertainment, DIY, LGBTQ+, High School, and Real
World, supplemented by local content from 300+ campus chapters
nationwide and in nine countries. In addition, Her Campus offers an
email newsletter, Her Campus Blogger Network, High School Ambassador
View source version on businesswire.com: http://www.businesswire.com/news/home/20160922005230/en/
Source:
CRC, Inc.
Sydney Cooper, 646-205-3573
Sydney@cricciocomm.com
or
Hanesbrands
Bernadette
Wallace, 336-519-6250
Bernadette.Wallace@hanes.com
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