Hanes Reignites With Stylish and Comfortable New Hanes Originals Collection
Hanes invites consumers to embrace comfort through its new “Make Yourself Comfortable” campaign showcasing modern prints, bold colors, and youthful silhouettes across categories
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Hanes, America’s No. 1 Brand of Underwear, introduces the new Hanes Originals collection, combining statement-making patterns and colors with ultimate comfort. (Photo: Business Wire)
Hanes Originals is a reinvigorated take on modern essentials, featuring a stylish assortment of men’s, women’s, boys’, and girls’ innerwear including t-shirts, tanks, bras, and underwear, as well as a wide array of activewear like hoodies, joggers, leggings, shorts, dresses, and socks. Hanes Originals leverages the Company’s new global innovation approach and is the largest cross-category launch in the nearly 125-year history of Hanes.
“Comfort is at the very core of Hanes, and it has been for more than 100 years,” said
The combination of style and comfort was incorporated in every step of the design process, through innovative fabrics and patterns that combine softness and stretch with youthful silhouettes and bold design. The Hanes Originals men’s boxer briefs and trunks, for instance, come in fun prints and colors and feature a more modern fit with a lower rise. Hanes Originals women’s bras and underwear come in must-have colors and prints of the season. The women’s line consists of a soft cotton-rich blend and new youthful styles including bralettes, bra-tops, bikinis, boyshorts and thongs.
“Comfort is more than just the sensation of clothing on your skin,” said
Hanes is committed to ambitious sustainability goals and reminds consumers that they can make a big impact with simple changes. Washing in cold water versus hot water, for example, saves 90 percent of energy used in every wash cycle, a significant energy and greenhouse gas emissions savings just by turning the dial.
The Hanes Originals collection is on shelves now at major retailers and available directly to consumers through Hanes.com and retailer websites.
Hanes, America's No. 1 apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
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