HanesBrands Names Richard Mcleod Vice President, Chief Marketing Officer of Global Champion®
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231201173292/en/
HanesBrands (NYSE: HBI), a global leader in iconic apparel brands, today announced that
“The next chapter of Champion’s story is at the forefront of our global growth strategy,” said
Mcleod joins Champion from Canada Goose where he was the senior vice president of the brand and responsible for brand evolution, growth, and performance. Prior to Canada Goose, Mcleod was the vice president and general manager of
Mcleod has also held senior leadership roles focused on marketing and growth at Hennessy as well as
“Champion is a lifestyle brand born from sport, so as a former college athlete, it’s that meaningful heritage that motivates me to elevate the iconic brand by maximizing untapped global potential,” said Mcleod. “I’m incredibly inspired by the evolution of Champion through the “Champion What Moves You” campaign, which is generating meaningful impact with consumers and communities around the world. The campaign is already an incredible start to the next phase of the brand’s storied heritage, and I’m thrilled to be a part of it.”
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
About Champion® Athleticwear
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand’s mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that Champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.
Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, visit us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of HanesBrands (NYSE:HBI).
News Media, contact:
Analysts and Investors, contact:
Data Provided by Refinitiv. Minimum 15 minutes delayed.