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HanesBrands Partners With Free The Girls to Support Women Rescued From Human Trafficking
HanesBrands Partners With Free The Girls to Support Women Rescued From Human Trafficking
July 25, 2019 at 10:34 AM EDT
More than 200 of the company’s retail outlets are collecting new and gently used bras to assist the nonprofit in helping women in
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190725005494/en/
The company’s more than 200 retail stores in
“Partnering with Free The Girls is a natural fit for
Stores are already reporting a very positive reaction to the partnership, Sage notes. A consumer shopping in a
“We are so grateful
Free The Girls provides survivors with initial bra inventories at no cost, along with free financial planning, budgeting, inventory management and other critical support services to assist the women as they start their businesses. The organization also provides and low-cost inventory replenishment once businesses are up and running.
“Why bras is typically everyone’s first question and the answer is very simple,” Skiera-Vaughn noted. “In many developing nations, bras are sought-after apparel that command top dollar. By selling bras, a survivor is transformed into an entrepreneur, which provides a sense of direction and the economic freedom to support herself and her family.”
Participants in the Free The Girls program have used proceeds from their businesses to buy land, house their families, attend universities and expand their businesses – or start new ones. Skiera-Vaughn also reports that 100% of the women in the program have enrolled their children in school.
HanesBrands’ partnership with Free The Girls is part of the company’s award-winning Hanes for Good corporate social responsibility commitment that focuses on workplace quality, environmental stewardship, philanthropy and community building.
For more information on Hanes’ CSR initiatives, visit www.hanesforgood.com. Log on to www.freethegirls.org to learn more about the organization’s programs.
Free The Girls
Free The Girls® is a 501(c)(3) non-profit organization was founded in 2010 to help women rescued from human trafficking reintegrate into their communities. The organization provides opportunities for survivors to make a safe and sustainable income selling donated bras in the second-hand apparel market and offers needed support services to help these women achieve their dreams. Learn more at www.freethegirls.org or connect on social media: Facebook (www.facebook.com/freethegirls), Instagram (@freethegirlsbras) or Twitter (@freethegirls).
View source version on businesswire.com: https://www.businesswire.com/news/home/20190725005494/en/
Source:
News Media contact:
Carole Crosslin, HanesBrands
336-671-3704 (cell) or
carole.crosslin@hanes.com
Abby Mortenson, Free The Girls
719-510-4995 or abby@freethegirls.org
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