05/09/24
8:30 am EDT
Most Recent
Press Release
Hanes® Goes Tagless Across All Men's Underwear
Hanes® Goes Tagless Across All Men's Underwear
May 29, 2012 at 11:14 AM EDT
To view the multimedia assets associated with this release, please click; http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
(Photo: http://photos.prnewswire.com/prnh/20120529/MM12374)
Hanes Tagless underwear bottoms deliver a new level of comfort with superior softness without the itch and irritation of a tag. The product launch and tone of the ad campaign underscore the brand's continued commitment to ensure the ultimate in comfort with each new product innovation. Following the success of the wildly popular Hanes Tagless undershirt and in response to in-depth consumer research, Hanes brought the Tagless brand to its briefs, boxers and boxer briefs to address the unmet needs voiced by male consumers.
"As a brand, our mission is to deliver consumer-driven product innovations for superior comfort with enhanced fit," said
Hanes and MJ Trounce the Tag
For more than 20 years, basketball legend
"These ads do a great job of driving home the point of how annoying tags are in a very funny and entertaining way. I personally can't stand annoying, itchy tags and I'm so glad Hanes decided to get rid of them… and I'm very happy to help," Jordan said. "I've been working with Hanes for more than 20 years and each time we've created ads together, it's been a blast."
"Office" is the first of three spots that amplify the nuisance of an underwear tag. It shows a man sitting at an office desk attempting to do his work when his underwear tag starts chattering incessantly, trying to add some excitement to the workday. As the tag prattles on,
"Movie Talker" shows a man and his girlfriend sitting in a darkened movie theater trying, to no avail, to watch a scary movie. As they focus on the film, the man's undershirt tag refuses to stop talking and revealing the movie's plot. As the camera pans wider, we realize
"Grilling" depicts a man happily grilling at a backyard barbecue, despite the annoying and talkative tag sticking out of the back of his underwear questioning his grilling skills, claiming to be a "grill master" and pestering him about the right way to cook a burger. With the unspoken "guy code" that says you never critique another man's barbecue skills in mind,
For more information on Hanes Tagless underwear, or any other Hanes products, please go to www.Hanes.com or www.Facebook.com/Hanes.
About Hanes
Hanes, America's No. 1 Apparel Brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of
[1]
Contacts: |
Erin Mackey |
Bernadette Wallace |
|
Weber Shandwick |
Hanesbrands Inc. |
||
212-445-8306 |
336-519-6250 |
||
SOURCE Hanes
Data Provided by Refinitiv. Minimum 15 minutes delayed.