WINSTON-SALEM, N.C., Apr 23, 2012 (BUSINESS WIRE) --Barely There, a leader in intimate apparel innovation, introduces the new CustomFlex Fit Reversible Pullover bra.

Known for providing women with bras, panties and shapewear that offer both style and versatility, the new Barely There Reversible Pullover provides comfort and support in a sleek design that is perfect for everyday wear.

Seamless from the inside out and made with quick-dry, wrinkle-resistant fabric, the Reversible Pullover is an effortless style solution to everyday dressing dilemmas. A reversible color option in fun shade combos like Blueprint and Denim Wash adds a pop of fun. Whether she's running errands around town or hopping on a plane for a weekend getaway, she'll feel supported and look great.

As part of the CustomFlex Fit line, the Reversible Pullover offers revolutionary Smart Size technology, which adapts to the changing conditions of a woman's body for the best fit every day. With Smart Sizes, finding the right-sized bra is simple and streamlined, because five easy sizes - XS through XL - replace 16 complicated cup-and-band combinations of traditional bra sizing systems.

"The Barely There brand is all about offering women a wide range of intimate apparel solutions to help her look and feel comfortable in whatever she wears," said Tricia Bouras, marketing director, Barely There. "To go one step further, the Barely There brand is introducing a number of online initiatives to help women add a little happiness into their daily lives."

The Barely There Facebook page will become a happy place for women to take time out of their hectic lives and enjoy various mood boosters and more. Every Monday through Friday from 2 to 3 p.m. the brand's Facebook page will host a Happy Hour with fun facts and happy hints to make visitors' days a little bit brighter. Facebook fans can develop their own bucket lists, receive happy rewards when their friends "Like" the page and create Barely There calendars to schedule their own happy activities.

The Barely There brand will also be tweeting happy thoughts on its new Twitter page and sending money-saving deals every Wednesday to those who sign up to receive brand emails. With the launch of the CustomFlex Fit Reversible Pullover and online happy initiatives, the Barely There brand is excited to help women everywhere find their own happy.

Barely There CustomFlex Fit Reversible Pullover bras are available at Kohl's department stores nationwide, with a suggested retail price of $29. Further information about the Barely There Reversible Pullover and the rest of the CustomFlex Fit line can be found at www.BarelyThere.com. Shoppers can also "Like" the Barely There Facebook page at www.facebook.com/barelythere and follow the brand on Twitter @BarelyThr to find more information on new products, promotions and tips for solving a variety of bra, panty and shapewear issues.

About Barely There

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and tops. A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide. Barely There is a brand of HanesBrands Inc. (NYSE:HBI). For more information, visit www.BarelyThere.com or www.facebook.com/barelythere, and follow us on Twitter @BarelyThr.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50247638&lang=en

SOURCE: HanesBrands Inc.

HanesBrands
Bernadette Wallace, 336-519-6250
Bernadette.Wallace@hanesbrands.com