New Hanes #MaskAround Campaign Encourages Americans to Wear Face Masks as Brand Donates 1 Million Masks to Those Experiencing Homelessness
Survey data shows that half of Americans wear face masks all the time when outside their homes; 10% of respondents say they do not own a mask
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Hanes donates 1 million face masks to nonprofit organizations, including Pittsburgh Mercy’s Operation Safety Net, to support those experiencing homelessness across America during the COVID-19 pandemic. (Photo: Business Wire)
According to a survey commissioned by Hanes1, 51% of Americans wear a face mask all the time when outside their homes, while 71% wear a mask to a grocery store or retail location.
To ensure that those in need have access to face coverings, Hanes is donating 1 million face masks to nonprofit organizations supporting those experiencing homelessness across the country, including COVID-19 hotspots such as
“Homeless people face even more limited avenues for support during the COVID-19 pandemic,” Horvath said. “Hanes continues to make a significant difference through its longstanding commitment to this nation’s often invisible population. This program is critical to driving the importance of having and wearing face coverings whenever social distancing cannot be practiced.”
With its #MaskAround campaign, Hanes is supporting the national effort to slow the spread of COVID-19 by challenging followers to embrace face masks and encourage others to do the same. The TikTok and Instagram campaign features social media personalities who will ask consumers to highlight the unique places -- whether they’re catching a movie at a drive-in theater, having a picnic in the park or sitting around the fire pit with friends -- they #MaskAround to help keep others safe.
Hanes commissioned a recent survey by
“We want to do our part to support the country’s effort to slow the spread of COVID-19,” said
In June, Hanes launched its first line of washable and reusable face masks with retail and e-commerce partners nationwide to serve as protection against the spread of COVID-19. Hanes face masks, available in a selection of multi-pack quantities, colors and sizes, feature the brand’s signature breathability and comfort -- ideal for the summer heat. The brand will launch additional face mask options in the coming weeks, including a children’s face mask line in time for the fall season.
For more information on the donation, please visit Hanes.com or follow along on social.
Hanes, America's No. 1 basic apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.
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