Penn State Extends Long-Term Apparel Partnership with HanesBrands
HBI, the world’s largest supplier of collegiate fan apparel, extends exclusive rights to Penn State fanwear in the mass retail channel.
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HanesBrands, the world’s largest supplier of collegiate fan apparel, extends exclusive rights to Penn State fanwear in the mass retail channel. (Graphic: Business Wire)
Penn State joins the
“We are committed to providing Penn State, a university steeped in tradition, with quality, creative apparel that fans love,” said
In addition to Champion and Hanes brands, the eco-forward Alternative Apparel brand and ComfortWash® brand are also included in the company’s collegiate apparel program. Alternative Apparel is known for its soft, stylish and sustainable products, and the ComfortWash collection features vintage-washed tees and sweats made with
In addition to the mass retail channel, the partnership includes collaborative retail activations marking key rivalries and events.
The partnership extension with HanesBrands, which includes apparel like tees, sweats and jackets (excluding headwear), was completed in conjunction with the university’s exclusive licensing agent, CLC.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
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