Say Hello to M! Maidenform Launches New M Collection, Intimates That Are Yummy, Comfortable, and Hot All Over
Innerwear meets outerwear for a new generation
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231016183398/en/
Maidenform, America’s No. 1 shapewear brand, is launching a new line of modern intimates named M, designed to be deliciously comfortable and appeal to young-minded consumers who want superior fashion without any compromises. (Photo: Business Wire)
“Maidenform wrote the book on bras with rich history and unmatched expertise in intimate apparel design. We are unveiling the next exciting chapter in Maidenform’s story - introducing M,” said
M brings modern cuts and colors to innerwear essentials that can also be worn as outerwear, touting a wide assortment of smoothing bodywear and seamless basics in a sleek and buttery soft fabric. The collection includes 19 styles across underwear, bras, and bodywear in neutrals and bold fashion colors, ranging in price from
Key Maidenform M features include:
- Reimagined, sexy basics that make a statement
- Unparalleled comfort with buttery-soft fabrics
- Innerwear designed to be flaunted as outerwear
A range of irresistible colors to suit your every mood like Popsicle Pink,
Vega Violet, Urchin Teal and Evening Blush
- Stretchy, flexible fit to flatter her curves
- Jaw-dropping portfolio with prices that say yummy
Maidenform has ramped up the consumer’s shopping experience with a refreshed website using powerful, innovative technology that delivers a fast and efficient way to shop. The latest styles are available on the brand’s website today. M can also be found at major retailers and directly to consumers through retailer websites and in owned stores.
For fashion-forward women who see every layer of clothing as a form of expression, Maidenform is the go-to intimates brand offering a powerful portfolio of modern styles, backed by an unparalleled history of innovation. Maidenform is committed to empowering women to show the world who they really are – one cute bra, underwear, shapewear at a time.
Maidenform is owned by HanesBrands. For more information, visit www.maidenform.com.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
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